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While the absurdity of the term “augmented reality” surely has thinkers like Baudrillard rolling in their graves (or beds), the technology - whatever you want to call it - is still pretty damn cool. Although this type of system has been employed for years by hollywood, Inglobe Technolgies is the first company (to my knowledge anyhow) that is has released so-called “augmented reality” technology as a plugin (free trial) for software as mainstream as Google’s Sketchup (free non-commercial).

Here’s a video of it in use:

As I said, this is not new technology, but I think its introduction into the Architectural Design Market is nonetheless significant. As we know, the Architectural Design Market has been incredibly slow one to adopt new technology - especially when compared to most other design professionals - and in my mind any technology that has the potential to provide additional (and hopefully meaningful) design feedback is welcome in my view.

This entry was posted Friday, January 2nd, 2009 at 4:10 pm and is filed under !!!!!, *snort*. You can leave a response, or trackback from your own site.